Website speed optimization plays a significant role to market your brand or services digitally. In this digital era, everything comes down to speed. It doesn’t matter whether your website design is so attractive or compelling if the loading speed is low then no one wants to stay on this website. Low website speed is one of the most frustrating things that annoy visitors. Moreover, a slow website will damage your reputation and decrease the conversion rate. High-performance websites generate higher ROI, high rank, and grab more qualified leads.
By improving the page load time, you will impact positively sales and marketing.
Why website speed optimization is so important
Website speed is the important metric that keeps the customer engaged. The study reveals that customer loses their focus after 3 seconds that’s why low-speed impact the performance of conversion, sales, rankings as well as bad user experience. The bottom line is that slow-speed websites will negatively impact customers and your brand image. On the other hand, fast-loading websites increase conversion rate, higher ranking, and excellent customer experience.
Best practices for increasing the website speed
Focus on some factors to Improve the website speed. These factors are given below:
Minimize the number of HTTP requests
HTTP requests are used to fetch the different parts of the web page like images, stylesheets, and scripts from a web server. These requests use HTTP/1.1 to build a connection between the web browser and server. Other than that, browsers have a limit to accepting these requests. So, if the number of requests increases and the request requests queue is long then the browser blocked some queues. This thing impacts the website speed that’s why your first step is to minimize the number of queues by eliminating the unnecessary request.
Remove unnecessary images, JavaScript, and CSS files, and if you use WordPress then remove the unnecessary plugins. Advise2digital can helps you to optimize your website by monitoring the overall factors that impact speed.
Transfer your website to a better host
Web hosting is a significant part of website speed optimization. If you use a shared server that is very cost-effective and most businesses used shared hosting. Furthermore, you can upgrade the hosting service plan or if you are employing WordPress, think about using a managed service that is renowned for stable and high-performance hosting. Three main types of hosting and it is up to you to choose which one:
Virtual private server
VPS (Virtual private server) is faster than a shared server because it uses multiple servers for content distribution. Having VPS, you share the server with other users and have your part of your server where your configuration doesn’t affect the clients. It will be an optimal server for you if your website has the average traffic.
Shared server
Shared hosting is the most popular hosting type that is commonly used all over the world. Businesses prefer this hosting because it is very inexpensive as well as an easy way to get your website online in a short time. In this type of hosting, share disk space, CPU, and RAM with other sites that used this server. So, this is the critical reason to become the shared hosting slow.
Dedicated server
A dedicated server is fast as compared to a shared server as well as it is an expensive hosting selection. You can buy an entire server and it is your physical server. Configure your website according to you and have full control in your hand. No external factor impacts that’s why website speed is good.
Optimize image size
Compelling images make your website attention-grabbing and captivating. Images are the vigorous part of the website that captures the visitor’s attention. But these image files are very large that slowing down the website speed. Optimize the image size by using different tools such as JPEGmini or ImageOptim, etc. The procedure may take time but it’s worth it for you. Besides these, you can also use HTML responsive image attributes to reduce the image size.
Use a minimum number of plugins
Plugins are the common building block of every website. By installing more plugins, more resources are needed to run them. This impacts the speed of the website as well as security issues appear. Over time, more plugins are installed but some existing ones are not needed. The best solution to resolve this issue that you may check all plugins and remove all the unnecessary plugins. Other than that, measure the quality of all these plugins because not only plugin impacts the speed but also quality matters for website speed.
Website caching
When a lot of users access the page at the same time the server works slowly and takes time to deliver the web page to each user. Caching is the process where the current version of your website is a store and never changes until you will update your website. So, web pages are never rendered again and again which optimizes the website speed.
Reduce redirect
Website redirect creates more HTTP request that negatively impacts the performance of the website speed. We recommend minimizing redirects entirely. Identifies all redirects on your page by running a website scan and eliminating unnecessary redirects.
Improve your website speed with Advise2digital
All the above-mentioned practices are very helpful for optimizing website speed. Our professionals guide you to build up your business image globally through digital marketing strategies. Our customers are very precious and respectable to us we are always there for you to resolve any issues and offer result-driven strategies to grow their business. So, don’t waste your time and contact us to take your business new level.
